Growing competition among various retailers leads to constant searching for ways to win the business. Various customer loyalty programs intend to bring the customer back to the store.

Recognizing this constant and growing demand, Retail Hero pays alot of attention to what retailers do to retain and increase their customer loyalty. Some traditional loyalty programs, such as collecting and redeeming point (see Hero Points) are now a must at any retail location. However, some retailers go one step further with following the newest industry trends.

One of the newest trends in retail customer loyalty is named coupons disguised as personal cheques, redeemable at the store location for a discount. As the trend gains momentum, Retail Hero has developed and released its newest customer loyalty add-on for Microsoft Dynamics RMS called Happy Checks.